The Guardian’s latest precipitous circulation decline (& their increasing reliance on the BBC)


This is cross posted at the blog, Autonomous Mind

A couple of weeks ago the Audit Bureau of Circulations figures for national newspapers for June was reported in the Press Gazette. It shows that newspapers are fishing an increasingly shallow pool as readers turn away from them.

The average drop in year on year average circulation figures across the dailies was 7.9%.  However, as you can see from the table below, some fared worse than others…

(The Up/Down figure is the year-on-year percentage rise or fall in circulation)

The New Labour supporting Times and increasingly confused Telegraph both showed above average falls in average daily circulation, reflecting their lack of relevance.  But it is the left leaning papers that are really suffering.  The Daily Star recorded the biggest drop and The Guardian saw the third largest decline.

The Guardian is firmly on track to fall below the quarter of a million average daily circulation figure.  But that notwithstanding it continues to enjoy audience reach through its broadcasting arm, the BBC, which spouts the Guardian editorial line as if it were a given truth.  Again, this raises the question of the disproportionate influence The Guardian has over the BBC.  Despite the fact readers are rejecting The Guardian newspaper in greater numbers than the industry average, it is referenced far more by the BBC than any other organ and more journalists from The Guardian are called upon to offer commentary and opinion than from any other paper.

We could hope the BBC Trust might take time to commission a review into plurality of opinion among its invited guests, but if recent ‘independent’ reviews are anything to go by they would probably maintain their incestuous relationship by asking Peter Preston to conduct it, and the outcome would likely be a recommendation that the BBC stops inviting any journalists on air except those from The Guardian, current or retired, and that Alan Rusbridger be given his own primetime TV slot to share his views on Britain, News Corporation and the world.

Without the BBC the fact is the Guardian would be sinking much further even quicker. From the advertising revenue to the visibility and platform afforded to the paper, the licence fee payer is being compelled to subsidise a declining business under pain of fine or imprisonment.  Bar the grumbling what is anyone doing to address this outrageous state of affairs?

19 comments on “The Guardian’s latest precipitous circulation decline (& their increasing reliance on the BBC)

  1. It shows that newspapers are fishing an increasingly shallow pool as readers turn away from them.

    It shows primarily that more and more people are reading their media online.

    … the BBC, which spouts the Guardian editorial line as if it were a given truth. Again, this raises the question of the disproportionate influence The Guardian has over the BBC.

    This is sheer deluded nonsense!

    And what on earth does this have to do with anti-Semitism and I/P coverage at the Guardian?

  2. Its actually pretty pathetic that out of the entire population of, say, 25 million adults in the UK, only 1% read the Guardian …

    Its pretty amazing the salaries generally ascribed to Capitalist Masters of Industry the editors manage to screw out of this failing Stalinist rag. Of course, it was ever thus for the Communist autocrats, and they have learned well from their masters.

    • only 1% read the Guardian.
      Obviously a lot more than 1% read the Guardian. Are you seriously telling me otherwise?

      • “Would you read a circulation figure of 950,000 as being “pathetic” and (in this case) claim that “under 1%” of American adults read it?”

        No. Like the New York Times and Haaretz, the Guardian has a disproportionate influence. On the other hand, there is a very good chance it will be in Queer Street before very long and that surely is a cause for much merriment and rejoicing amongst those of us who care about the Jewish people and nation.

        In the race to the bottom, I wonder which gets there first, dear old Blighty or Der Guardian?

  3. Clearly The Guardian will increasingly rely on the revenue from its Motoring magazine and off-shore investments.
    But, the body of the article has this;
    “The New Labour supporting Times and increasingly confused Telegraph both showed above average falls in average daily circulation, reflecting their lack of relevance. But it is the left leaning papers that are really suffering. The Daily Star recorded the biggest drop and The Guardian saw the third largest decline.”

    The Times endorsed the Conservatives at the last election. The Daily Star, which could not be described as anything other than cheap porn, also endorsed the Conservatives. The Guardian endorsed the Liberal Democrats.
    The only daily UK newspaper to endorse the Labour Party was The Daily Mirror, and according to the figures above their decline in readership is less than most others.

  4. Or it might just be that, Daily Star excepted, the greatest declines were experienced by the papers with the highest cover prices…..

  5. It seems that UK readers are waking up to the realisation that they are being manipulated by extreme left propaganda organisations posing as newspapers. The Guardian being in the forefront. I imaging that quite a lot of the subscribers are becoming embarrassed when the Guardian print edition is delivered to their doorstep every weekday and the neighbors see it there.

    The anti American, anti Israel posture is having economic results. It would be better for the Guardian to remove all its present senior staff and replace them with rational lefties. The kind that do not obsess about America and Israel which ‘sitting on the pot’. The kind of people that look for rational resolutions of social conflict inside the UK and are more interested in improving UK society than pushing a lunatic political position that should have died when even Communist Russia realised that economic communism/Marxism was simply not successful for masses of human beings.

    I can respect fighting for social justice but that cannot be based on hate for financiers and investors who are world movers just as much as politicians.

  6. With the losses being sustained by the Grauniad, how much longer can it survive? After all, its principle source of revenue, advertising by public bodies is drying up and big business is hardly going to replace it. Let us hope that the death comes swiftly and surely, for it is truely deserved! Hey guys, that’s what Schadenfreud is all about!

    • The British need a British Spring cleaning,where the British people demonstrate till that stupid TV license is scrapped.And then get rid of all these Marxists bludgers that work for the BBC.

      For some reason all the BBC “experts” that are called to give opinions on the ME more often than not just happen to be palestinians……..

      • Alan Rustbridger gets paid hundreds of thousands of pounds to run this shitty newspaper the Guardian into the ground…….

        Nice work if you can get it………….

  7. From the archives:

    Soon To Be A Freebie
    (to the tune of, “Abide With Me.” Hat tip: Henry F. Lyte 1847)

    The Guardian’s going bust;
    Cif approaches death.
    Bankrupcy deepens;
    Goodbye George, Matt and Seth.
    Alan’s down the JobCentre,
    Shameless pants wet with pee.
    The Guardian’s adrift and helpless,
    Soon to be a freebie.

    Administrators calling,
    “Bring out your dead, soon.”
    Into penury it’s falling.
    Belle falls into a swoon.
    Richard Desmond combs the books;
    Murdoch looks to see
    What assets can still be stripped from this
    Soon-to-be freebie.

    Victoria’s baby’s gone blue,
    Brian’s mortgage repossessed.
    Bungle fits his suicide belt;
    House clearance firms feel blessed.
    They’ve printed, like ‘The Sunday Sport’
    A bankrupcy decree.
    Press vultures are gathering;
    The Guardian’s a freebie.

    DS Al Coda

  8. The Daily Star is not a left-wing paper, its owned by Richard Desmond and gives favorable coverage to the EDL. For a supposed fact-checking blog I’ve already noticed many such errors in my first 10 minutes here. Maybe you should examine your own prejudices before you start ranting about the Guardian. And no, I’m not a holocaust denier / self-hating Jew / anti -Semite. Please don’t send the ADL round to my house. Ta.

    • Another thing, I hate the Guardian and found this blog via the search parameters “Guardian is shit” But i have to point out they have one of the most visited news sites on the web. The only real wisdom to be drawn from your table is “hardly anyone buys newspapers anymore” Well duh!!

      • It’s funny, I found this site by typing “I really hate the Guardian”, after reading another article about Chinese Apple computers and yet another article about / by whingeing teachers.
        Serious questions:
        1.how long can such a loss-making concern like The Guardian continue to trade?
        2. how much do its columnists get paid? (how can someone like Suzanne Moore who I left the Independent in the early 90s to avoid, get paid at all?)

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